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pej trend AW 25/26 - TRANSITION

The pej trend books are created by a large team of internal and external trend experts, and autumn/winter 2025-2026 is no exception. A lot is researched, mood boards made, discussed and researched before the content is shaped. Many hours and many considerations go into each and every book we publish, and we always look forward to being able to present a new season.


The largest Scandinavian trend book - pej toolbox

pej toolbox AW 25/26 was created after more than 45 years of experience with thorough research into society's development, expectations for the future and historical color data from more than 90 seasons.

It is also possible to become a member, because there are many advantages to that!

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Pantone - We deliver from day to day
We have been Pantone agents since 1986 and are the only stock-bearing full service Pantone supplier in Scandinavia with day-to-day delivery on Pantone Swatch Cards.

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pej trend - fashion & interior
The most widespread inspiration system in Scandinavia for product development. pej trend consists of pej first color, pej color, pej toolbox and pej foodbox.

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Since 1975, pej gruppen has conveyed trends to professionals in the lifestyle industry through trend materials, magazines, conferences, keynotes and consulting.

International inspiration, a large professional network, strong communication skills, common sense and solid experience has made pej gruppen the largest trend, consultancy and publishing company in Northern Europe.



Fashion, design, interior, food, travel, marketing, advertising, communication, media, retail, etail

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@pejgruppen & @pejtrend