Trend sociology v. 2.0 English
This book provides a glimpse into the theory, methods and models used in trend forecasting so that anyone can become wiser. The book is number four in a series of books published by pej gruppen on trend research, also known as trend sociology and is written by trend forecaster Louise Byg Kongsholm and trend spotter Cathrine Gro Frederiksen.
What is the purpose of the book?
The purpose is to demystify the concept of trend sociology and to give a specific and thorough introduction to the actual concept of trend, remove some of the ambiguity and debunk the myths. After reading the book, you should be able to understand the big picture of changes in society, and also be able to zoom in on the specific trend types and their content, meaning and effect within various industries. The purpose of the book is also to give the reader a series of specific instructions for processes, methods and tools.