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pej first colour SS 22 - Out now!

pej first colour is based on a thorough research of the development of the society, color data from more than 80 seasons and expectations regarding the future. pej gruppen’s trend team seek to find the patterns and contexts and predict the expected key colours that the consumers will demand in 24 months.

pej first colour gives you the perfect sensory impression that dresses you for SS 22

Read more about pej first colour here




Pantone - We deliver from day to day
We have been Pantone agents since 1986 and are the only stock-bearing full service Pantone supplier in Scandinavia with day-to-day delivery on Pantone Swatch Cards.

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pej trend - fashion & interior
The most widespread inspiration system in Scandinavia for product development. pej trend consists of pej first color, pej forecast, pej color, pej toolbox, pej kids and pej foodbox.

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Trend sociology v. 2.0 English


This book provides a glimpse into the theory, methods and models used in trend forecasting so that anyone can become wiser. The book is number four in a series of books published by pej gruppen on trend research, also known as trend sociology and is written by trend forecaster Louise Byg Kongsholm and trend spotter Cathrine Gro Frederiksen.

What is the purpose of the book?
The purpose is to demystify the concept of trend sociology and to give a specific and thorough introduction to the actual concept of trend, remove some of the ambiguity and debunk the myths. After reading the book, you should be able to understand the big picture of changes in society, and also be able to zoom in on the specific trend types and their content, meaning and effect within various industries. The purpose of the book is also to give the reader a series of specific instructions for processes, methods and tools.

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