pej colour is the most used colour trend product in the fashion and interior industries in Europe.
pej colour is released in May and November – 12 months before the season.
pej colour is used by more than 1500 European companies within many different types of industries, such as women’s fashion, men’s fashion and kids’ fashion, sport, lingerie, furnishing fabrics, interior, paint, gifts, packaging, graphics etc. The trendbook is relevant for everyone who wants to offer the right products in the right colours at the right time.
With pej colour you can create and deliver designs with the right colour expressions, which reflect future demands from the product to packaging and marketing.
In pej colour, you will get four trend themes with 10-12 colours in each theme. There are 40-48 colors in total, and all the colours are dyed on cotton yarn and are wrapped around chips. You can take out all the colors and work creatively with the them, so they will match your target group and design development.
Besides an accurate colour chart, which is based on a thorough research of the global development of the society and color data from more than 80 seasons, customised to the Scandinavian lifestyle industries and consumers, you will also get the colour development from three seasons, colour combinations and colour importance for the fashion and interior industry.
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