pej colour
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pej colour is the most used colour card in the European fashion and interior industries - developed and curated by pej gruppen based on 45+ years in the trend forecasting business.
pej colour is released biannually in May and November – 15 months ahead of the season.
Used by more than 1,500 European brands across the lifestyle industry, pej colour offers colour trends for anyone working with women’s, men’s and kids’ fashion, sports, lingerie, interiors, furniture, textiles, paint, gifts, graphics, packaging and more.
Create and deliver compelling designs in the right colour compositions that reflect the future demands of your customer segment. With a clear colour trend direction, you can provide an on-brand experience – from product to packaging to marketing. Working with pej colour ensures you get the right colour trends to offer your customers the right products, in the right colours, at the right time.
pej colour is divided into four trend themes, each comprising 10-12 colours. In total, you will get 40-48 colours presented as a tactile element using dyed cotton yarn to ensure a consistent colour experience. pej colour is designed as a binder allowing you to take out the individual colour sheets to work creatively throughout your design development process and focus on the colour theme that best matches your target group.
pej colour is customised to the Scandinavian lifestyle industries and their consumers based on thorough research. Building upon societal developments and colour data from more than 80 seasons in the trend forecasting business, pej colour contains the key colours of the season, colour combinations as well as an overview of the colour development from three seasons – all in all, pej colour is an important tool for fashion and interior brands seeking clear colour trend directions and inspiration for their design development.
Whether you are a fashion, interior, furniture or graphic designer, whether you work in product development or branding and marketing, this is the right colour trend product for you.
Become a pej colour member to automatically receive two trend books annually and save money!
