This site doesn’t support the browser you are using - internet explorer. Please use Chrome, Safari, Firefox or Edge browser. (Online platform)

We can't find products matching the selection.


Welcome to the online world of pej trend!


We are delighted to invite you into our new online trend universe –


What is

pej trend is the name of the trend service provided by pej gruppen. We develop and publish Scandinavian trend books and our trend collection encompasses a wide range of trend products aimed at brands working in the lifestyle industry. pej trend is a commercial Scandinavian trend forecasting service that clears away the clutter, makes creative decisions easier and increases your chances of success.

We are pleased to announce the addition of – the digital expansion of our pej trend universe and a supplement to our collection of physical trend books.

Our ultimate goal is to seamlessly link the tactility of our physical trend books with a digital workspace that offers you the ability to customise the trends that matter to you and your brand.


Why is pej trend relevant? is divided into four areas; fashion and interior, kids, retail, and greenery and is only available to pej trend members. The site includes all the content from the corresponding physical trend books and offers inspiration throughout the season – this is the place to be between trend book releases. As a pej toolbox member, you have access to extra trend content such as moodboards, music and videos released continuously.

Two features in particular make unique as a digital workspace: the Trend Finder and the heart symbol. Whether you are looking for images, colours, or reports. The Trend Finder allows you to focus on the theme, industry, category, or media most relevant to you and your brand to simplify your search and filter out the rest – search through a vast collection of inspiring images and save your favourites for later using the heart symbol.

As we enter a new era of our trend service, the essence of what we offer is still the same – making your design decisions easy. targets creatives in the lifestyle industries – become a pej trend member to gain access to our online trend universe with curated trends, colours, images, and stories for the upcoming season. Read more here.