Trendhouse Casualwear & Athleisure SS 27 + Kids
Trendhouse Casual & Sportswear + Kids Spring/Summer 2027
Printed book + digital version – Trend book by David Shah
Trendhouse has created a trend book for casual and sportswear styles that clearly stands out from other publications on the market. The growing focus on a well-being lifestyle has led to increased demand for comfortable and versatile clothing—significantly accelerating growth in these segments.
The traditional boundaries between categories such as sports, casual, business, formal, daywear, and eveningwear are dissolving. As hybridisation increases and product lines merge, the demands on design grow more complex. End-users now require multifunctional garments where technical performance must go hand in hand with sustainability.
This trend book helps you navigate a fast-paced, ever-evolving market—and stay ahead of the curve. While unique in its approach, our casual and athleisure book is a highly practical tool. It is easy to use and structured around logical product and merchandising stages, offering a clear and comprehensive overview of the season’s key trends.
Structure and Content of the Book
The Bigger Picture – The “Why” Behind the Trends
We begin by outlining the overarching social and lifestyle context of our trends. This section identifies the key factors emerging now, which will influence the casual and athleisure markets 18 months from today.
Setting the Scene
Each trend story is introduced from the end-user’s perspective: Who is it for? What appeals to them? Why will they buy it?
Influences and Inspiration
We explore parallel concepts and movements from other industries that shape and inform our design and concept development approach.
Production and Technology
A vital new section that explores technological and sustainable manufacturing methods, which may shape how ideas are realised and brought to market.
Inspiration and Mood
A visual narrative that sets the tone and captures the mood and essence of the final product.
Colour & Design Guide
Original colour palettes and combinations provide a foundation for selecting and merchandising garments, trims, footwear, and accessories.
Look & Feel – Apparel Design Breakdown
Concrete design concepts for “He, She, They” – with garment suggestions and coordinating details to elevate the final look.
Footwear and Accessories
Footwear, bags, hats, hosiery, scarves, and additional items that complete the look—and sell.
Design Concepts – The Final Edit
In the closing section, we bring all ideas together in a curated overview featuring original artwork and essential CAD drawings.
Digital Access
With digital files, you gain instant access to the online version of the Trendhouse report. Available 24/7 from any location via www.trendhouse.com, where you can download digital artwork files, CADs, and images.
The book is in English.
Would you like to know more about this exciting trend book or explore our extensive range of international trend books and magazines?
Please contact pej gruppen at +45 9711 8900 or via email at [email protected].
