Trendhouse Casualwear & Athleisure AW 27/28 + Kids

Trendhouse Casual & Sportswear + Kids Spring/Summer 2027

Printed book + digital version – Trend book by David Shah

At Trendhouse, we've designed a definitive Casual and Sportswear trend book that sets a new standard in the market. The global shift toward a well-being lifestyle demands a more comfortable, versatile wardrobe - a trend that has significantly accelerated the growth of the athleisure and casual markets.

Today, the traditional lines between sports, casual, career, and formal wear are rapidly dissolving. As hybridization intensifies and product categories blur, designers face multiplied challenges: end-uses are multi-faceted, technical performance is crucial, and both must be balanced with eco-consciousness.

This Style Book is organized into nine fundamental sections for collection development:

1) The bigger picture: the reason why! This is where we provide the background and zeitgeist to our trends. These pages delineate the key, lifestyle factors that are beginning to appear now and will impact the casual and athleisure market in 18 months’ time.

2) Setting the scene: we provide the background to each story from the end-user point-of-view – who’s it for, what they like and why they will buy it.

3) The influences: we look at parallel concepts from all sectors of industry that will influence and inform our approach to the concept.

4) Making: an important addition to the book where we lay out new technological and sustainable approaches in manufacturing that could influence the way concepts are realised and produced.

5) Inspiration: a visual essay to set the mood and delineate the look and feeling of your end-product.

6) Colour & design guide: original colour palettes and colour combinations on which to base and merchandise garment, trim, footwear, and accessory selection.

7) Look and feel: the apparel design breakdown. “He, She, they” and “She, He, they” garment concepts that should inspire your collections with related trims to perfect your look.

8) Footwear and Accessories: the footwear, bags, hats, hosiery, scarves, and extras that not only complete the look but sell.

9) Design concepts: our final breakdown where we distil all our ideas into a final edit with original artwork and essential cads.

Digital Files gives you instant access to the online version of this Trendhouse report. Available 24/7 from any location www.trendhouse.com will allow you to download the digital artwork files, CAD’s and images.

Publication: May / November