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pej kids

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pej kids is the trend universe for anyone working with design for children and families with children – this trend product embraces all the lifestyle businesses as well as cultural institutions and more working with concept, product, and service development with children as the target group.

pej kids is not seasonal but covers a two-year period at a time with future trends within the field of children.


The pej kids trend universe is phygital, meaning it consists of a physical booklet as well as a digital platform. We have expanded the pej trend experience by adding a new online trend universe - 

The physical trend booklet contains the most central trend content and provides a good overview of the segments, trend stories and trend colours.

The online platform includes even more trend content and allows you to search for and save your favourite colours, images, cases, and trend stories. Use the Trend Finder to focus on the trends that matter to you and your brand and filter out the rest.


Divided into three family types, each representative of a trend theme, pej kids covers three overall age segments: Infants & Toddlers (0-3 years old), Kids (3-8 years old) and Tweens (8-12 years old). The trends are distributed across five categories: Fashion, Interior, Food & Packaging, Play, and Media & (R)etail.


pej kids is a useful tool throughout your design process and can be used across several departments in your organisation depending on whether the development process has just started or the process has reached the final stages of launch and marketing. Purchase multiple logins to work creatively across departments and allow everyone to access the online trend universe.


Trends are everywhere – and therefore it is vital to clear away trend clutter and quickly home in on the essentials. pej trend offers trend quality, not trend quantity. Instead of drowning you in endless images, videos, and texts, we give you the best and most relevant trend content for everyone designing for children and families with children.


pej kids is based on more than 45 years of experience within the trend forecasting business. The aim of pej kids is to bring curated trend content and lots of inspiration to everyone working with this consumer segment.

Our pej trend team have done all the research and sorting for you as our mission is to give you a unique trend experience and make your work with trends easy! The pej kids trend booklet gives you the full trend overview based on the target group and includes an extensive inspirational image collection with future trends.

Whether you work with design, sourcing, sales, or marketing, pej kids can contribute to a workflow where all the departments work together and speak the same language.