pej forecast is released in May and September – 17 months before the season.
pej forecast is used by many professionals in the lifestyle industries in Scandinavia such as media and advertising companies as well as fashion and interior brands that need an early insight in the trends, colours and materials of the season.
The exceptional thing about pej forecast is that it has removable materials and textiles that you can use creatively in your design process. All materials and textiles in this fantastic book are carefully selected for the four trend themes, and all materials are hand-crafted.
pej forecast is a trend product that gives you a special feeling of the season, because of the physical materials that you can touch and feel. This gives you the opportunity to really understand the materials and textiles. You can put these samples in the exact context that you want including colors, pictures and words of the season.
In pej forecast, you will get four trend themes with 10-12 colors in each theme. Furthermore, there are 10-12 samples of the materials in each theme, meaning that there are 40-48 colours and samples of the materials in total. As previously mentioned, you can remove the colours and materials from the trend book and work creatively with them so they will match your target group and design development.
Besides the materials that pej forecast contains, there is also focus on material surfaces, structures, effects and qualities.
For the SS 20 season, you will also find specific examples of important surfaces of the materials, structures, effects and qualities in each theme. In pej forecast SS 20, pej gruppen’s trend team have focused on creating an even better context between the words, pictures and the samples of the materials, so you can focus the most important features for you design process.
pej forecast is published in a limited edition and gives you the opportunity to get an early insight into the trends of the season before everyone else.
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