pej toolbox AW 25/26

Preorder pej toolbox AW 25/26

Colors released online to all toolbox members in week 9.

The physical trend book will be available in week 12.

Order the exclusive membership in the box above and enjoy all the benefits!

Read about all the advantages below.

Prepare for AW 25-26 with insightful and perspective-rich knowledge from pej gruppen's trend team.

pej toolbox is the largest of pej gruppen's trend books.

The trend book includes key materials, colors, color charts, color combinations, color development, and lots of new inspiration for the AW 25/26 season. The book serves as a communication tool for anyone needing to convey lifestyle trends, colors, stories, materials, etc. It is used as a business tool across all company departments—from design to branding and marketing, to product branding and sales. The entire book is in Danish and English, often used by designers, buyers, manufacturers, sales teams, and marketers throughout the company.

pej toolbox is created by pej gruppen, with over 45 years of experience in thorough research of societal development, the spirit of the times, expectations for the future, and historical color data from more than 90 seasons.

Content in 1 x physical pej toolbox:

• Inspiration for the season's key prints, materials, effects, shapes, and details.
• Selected key colors in each trend theme with image inspiration and inspiration for the season's key color combinations.
• Approximately 600 images with concrete product inspiration for women's and men's fashion, shoes, accessories, children, interior, furniture, lighting, architecture, art, and retail.
• Focus on AW 2025-2026's four most important design trends in each trend theme.
• Descriptions of color development over three Autumn/Winter seasons.
• Summary of the key trends.
• Plenty of physical and beautiful material samples.
• Moodboards and the season's keywords.
• The season's trend colors in TCX Pantone Chips.
• Focus on the season's key color trends with image inspiration.
• A huge trend folder filled with trend inspiration, ready to use in collections.
• Color translations of all colors to Pantone® TCX, Pantone® C, and Pantone® CMYK.
• Access online at pejtrend.com - and see how much extra you get!

Order a pej toolbox membership and enjoy all the benefits! (in the box to the right)

• Two physical Scandinavian trend books: pej toolbox SS + AW (save lots of money compared to 2 x individual purchases).
• Sent to your address - See above for the contents of each trend book.
• Save 30% on each ticket (max 5) to Future Trends - pej gruppen's semi-annual trend conferences.
• Save 50% on each ticket (max 5) to Mini Trend Conference - a retelling of the major trend conference.
• Free access to pejtrend.com + ongoing updates - images, moodboards, videos, music, etc.
• Early online access to the season's colors already in February and August.
• Create your own moodboards with your own colors, images, or prints.
• Access to curated music from each trend conference.
• All new features, updates, and tools included.
• Access to previous releases - a total of 2 x Spring/Summer + 2 x Autumn/Winter.
• Ongoing exclusive offers - only for you with a toolbox membership.

Reflecting on the progress made in digitizing trends over the last decade while honoring the tactility of physical trend books is enlightening. The trend industry is very different today than in the 80s and 90s, but the essence remains the same: making decisions easier for advertising, product development, and communication in the lifestyle industry!

How to access pejtrend.com?

Subscribers to the trend books 'pej colour' and 'pej toolbox' currently have automatic access to our online trend universe (this will later become a paid solution), along with the additional digital trend inspiration provided online. The books and the website are sold as a 'combo set,' meaning you can only access online if you subscribe to the books.

What is available?

The website pejtrend.com has all the content from the books as individual images in a searchable image library + 500 extra images, colors, moodboards, videos, music, and much more. The website is an extension of the books and will always be possible for subscribers to find and get new trend inspiration between book releases.