pej Kids 2020+
Welcome to the new pej kids 2020+ and have fun with the coming years trends and colors for the Scandinavian family and child consumer.
The kids trendbook is for future babies, toddlers, children, teens and families in everything from product, packaging, to marketing your new collection.
pej kids 2020+ is the third shot on the stem of the fireplace group's trend report for Scandinavian children and families with children. As always, pej kids are not seasonally dependent, but can be used over an extended period of time and in different locations within the organization, depending on whether the development process has just begun or whether the process has reached the launch and marketing portion.
pej kids 2020+ are ideal for anyone who works professionally with products, designs and services for families of the future.
PEJ KIDS 2020+ contains:
Description of time spirit, megatrends, generations and family life
3 segments with definitions: 0-3, 3-8 and 8-12 years
Color overview for all 3 segments
12 target groups with colors, keywords, mood collages, design inspiration images and descriptions
Lifestyle, consumer and design cases for fashion, interior, food & packaging as well as retail, media & play
Colors with references in PANTONE® TPX
Link with PDF and inspirational films