pej first colour SS 27

pej first colour – pej gruppen’s earliest colour card
(SS 2027 to be released in February 2025)

The first trend, interior, and fashion colours for SS 2027

Only a very limited number of colour cards are released – and they contain long Pantone TCX strips.

pej gruppen proudly presents the world’s earliest colour card. With the pej first colour trend book, you get 8 colour directions, visual mood boards for each direction, tools to create your own colour card with 50-60 colours in total, and PANTONE® TCX (cotton) strips for each colour.

pej first colour is the earliest colour card for the lifestyle industries.
It is released 24 months before the current season and is aimed at anyone who needs an early indication of the season’s trend colours.

You can also subscribe to the trend book with 2 annual releases – a great idea, as the colour cards quickly sell out. By subscribing, you also save DKK 1,000,- and receive the trend book as soon as it’s published.

How is this possible?

pej gruppen’s creative trend department has spent nearly 50 years working intensively on statistical analyses of colour trends in both the fashion and interior industries.

With pej first colour, you can already see which colours will become commercial hits – two years before they appear in stores.

The research project is based on commercial colour data from more than 80 seasons. This statistical material includes colours recommended by designers and trend agencies, as well as colours that have proven successful with consumers. By analysing this large body of data, pej gruppen has identified patterns and connections in colour development over time. These findings improve the accuracy of future colour forecasting and form the foundation for the biannual release of pej first colour.

Release Dates

• pej first colour Spring/Summer is released in February
• pej first colour Autumn/Winter is released in August

Content

• 8 colour directions for the fashion and interior industries
• Visual mood boards for each direction
• Tools to create your own colour card
• 50-60 colours in total
• Pantone cotton strips for each colour

The pej first colour colour card is published by pej gruppen and is aimed at those who need early indications of the season’s trend colours.

Order a pej first colour subscription and save money

As a member, you also get discounts on pej gruppen’s trend conferences.
Note the start and end period of the membership:

Note:

The pej first colour trend book is a Scandinavian product but is sold globally. However, it is only released in a very limited edition.