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pej first colour SS 26

In stock

pej first color SS 2026 season - Pre order now

pej group proudly presents the world's earliest color chart - with a pej first color trend book you get 8 color directions, visual mood collages for each direction, tools to create your own color chart with a total of 50-60 colors and PANTONE® TCX (cotton) strips with each color .

pej first color is the lifestyle industry's earliest color chart.

It is published 24 months before the current season (Release week 9 2024) and is targeted at anyone who needs an indication of the season's trend colors at an early stage.


It is also possible to get this trend book, as a fixed subscription with 2 annual releases

This saves you 150 euro and gets the trend book delivered as soon as it is published.


How is it possible?

The pej group's creative trend department has for 45 years worked intensively with statistical analysis of color trends in both the fashion and interior design industry. With pej first color, you can already see which colors end up as commercial and safe colors - two years before consumers see them in stores.


The research project is based on commercial color data from more than 60 seasons. Included in the statistical material are both colors that have been recommended by designers and trend agencies as well as colors that have become successful with consumers.

The large statistical material has been processed with the aim of finding patterns and correlations in the color development over time. The conclusions provide a greatly improved and more secure color forecasting in the future and form the basis for the semi-annual publication of the color card pej first color.


pej first colour contents:

  • 8 colors for the fashion and interior design industry
  • Visual mood lookups in every direction
  • Tools so you can create your own color chart
  • 50-60 colors in total
  • Pantone cotton strips of every color
  • The color card first color is published by the pej group and is targeted at anyone who needs indications of the season's trend colors at a very early stage.


Order a pej first colour-membership and get all the benefits!

Select start of season: Physical release: Period of membership: Contains in total:
First colour SS 2026 February 01.02.24 - 31.01.25 

2 x first colour SS26 & AW 26/27

First colour AW 24/25 August 01.08.23 - 31.07.24 2 x first colour SS26 & AW 25/26


Note: The trend book first color is a Scandinavian trend product, but is sold to the whole world.

However, First color only comes out in a very limited edition, so do not wait too long if you want the exclusive color card!


You save EUR 150 with Subscription - with two annual releases (Value EUR 1350)