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pej first colour AW 25/26

In stock

pej first colour - pej group's early colour chart (two whole years before the consumer sees the colours)

pej first colour AW 25/26 - Only a very limited number of colour charts are released

pej group proudly presents the world's earliest colour chart - with a pej first colour trend book, you get 8 colour directions, visual mood collages for each direction, tools to create your own colour chart with a total of 50-60 colours, and PANTONE® TCX (cotton) strips for each colour.


pej first colour is the lifestyle industry's earliest colour chart. It is released 24 months before the current season and is targeted towards anyone who needs an early indication of the season's trend colours.

It is also possible to get this trend book as a subscription with 2 annual releases (a good idea as these colour charts sell out quickly).

By doing so, you also save € 140 and receive the trend book as soon as it is released.


How is it possible?

pej group's creative trend department has been working intensively for 45 years on statistical analysis of colour trends in both the fashion and interior industries.

With pej first colour, you can already see which colours will become commercial and safe choices - two years before consumers see them in stores.

The research project is based on commercial colour data from over 60 seasons. The statistical material includes colours recommended by designers and trend agencies, as well as colours that have been successful with consumers.

The extensive statistical material has been processed to identify patterns and correlations in colour development over time. The conclusions provide greatly improved and more reliable colour forecasting in the future, forming the basis for the semi-annual release of the colour chart, pej first colour.


When will it be released?

pej first colour Spring/Summer will be released in February.

pej first colour Autumn/Winter will be released in August.



8 colour directions for the fashion and interior industries Visual mood boards for each direction Tools to create your own colour chart 50-60 colours in total Pantone cotton strips for each colour

The first colour chart is published by pej group and is targeted towards anyone who needs indications of the season's trend colours at a very early stage.

Order a pej first colour membership and enjoy all the benefits!


Season Release: Periode for membership: Total:
AW 25/26 August 2023 01.08.23 - 31.07.24 2 x first colour AW 25/26 + SS 26


NOTE: The trend book first colour is a Scandinavian trend product but is sold worldwide.

However, pej first colour is only released in a very limited edition.