pej colour SS 24
pej colour SS 24 - PERSONAL PATHS
Importance of color for all lifestyle industries, including especially for fashion and interiors
Become a pej color member for only €564 (the price applies to the first year) and get all the benefits.
pej gruppen has published the pej color color card for more than 45 years - a commercial color card used by more than 1,500 European companies in the lifestyle industries.
The color card has a wide range of applicability and is relevant to anyone who wants reliable inspiration for color selection and color combinations.
The color card is used today by many different industries such as: Women's fashion, men's fashion, children's fashion, sports, lingerie, home textiles, interiors, paint, gift items, packaging, graphics, etc.
pej trend spring/summer 2024 - PERSONAL PATHS
In the summer of 2024, some consumers will be full of optimism, energy, faith and hope and have a great need to explore, experience and absorb everything. Here, the day and life are seized - and there is speed across the field. Others have a need to hold back more, take care of themselves and continue to cultivate the intimacy and calm that was a fixed point of reference in the turbulence. They enjoy having learned that it is possible to stop - and that it is legitimate to have other values and needs than growth and wildness.
As a starting point, these two very opposite reactions provide a new socialization paradox, since we must be able to function together. All other things being equal, this presents a number of challenges in all social contexts and in both the creation and interpretation of concepts and communication. But the important lesson from the diversity debate is that there is room for all of us – and that all personal paths are equally important and must be respected.
pej trend spring/summer 2024
For SS 24, pej trend contains four consumer types/trend themes, each with their own personal path:
- Anti-Perfectionists
- Siesta Seekers
- Dimension Dreamers
- Decorators
pej color SS 2024 contains:
- Introduction to the spring/summer 2024 season
- The season's four trend stories with text
- Color matrix
- Color development over 3 x SS seasons
- Importance of color in fashion and interiors
- Color mix & match
- Removable color samples on cotton yarn
- Lots of inspiration for color combinations with inspiration pictures
- Colors on surfaces
- Color translations of all colors to Pantone® TCX, Pantone® C and Pantone® CMYK
- Color stylings with inspiration images
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We are very happy to invite you into our new digital universe - pejtrend.com
With more than 45 years in trend forecasting and publishing trend books, the digital universe www.pejtrend.com was the most natural for us, which provides free access to all color members
Order a pej color subscription and get:
- Two physical Scandinavian coloring books: pej color SS + AW (save DKK 600)
- Save 200 € on each ticket to Future Trends (pej group's annual trend conferences)
- Save240 € on each ticket to the Mini Trend Conference (pej group's small retelling of the big all-day conferences)
- Free access to pejtrend.com + constantly new content
- Access to all previous seasons of pej color
| Select start of season: | Physical release: | Period of membership: | Contains in total: |
| Colour SS 2024 | November | 01.11.22 - 30.10.23 | 2 x Colour AW 24/25 & SS 24 + 1 online user |
| Colour AW 24/25 | May | 01.05.23 - 30.04.24 | 2 x Colour AW 24/25 & SS 25 + 1 online user |
Reflecting on the last decade of progress made with the digitization of trends, while honoring the tactility of the physical trend books, is very enlightening. The trend industry is very different today than in the 80s and 90s, but the essence is still the same: to make decisions easier for advertising, product development and communication in the lifestyle industry!
The ultimate goal of the pej group's trend team is to connect the tactile trend books and digital content in a hassle-free and user-friendly way and make sure that every part of the trend experience - the physical book or website, lives up to its full potential.
› How do you get access to pejtrend.com?
Subscribers to the trend books 'pej colour' and 'pej toolbox' currently have automatic access to our online trend universe (this will later become a paid solution) and thus the extra digital trend inspiration that is delivered online. The trend books and website are sold as a 'combo set' ie. you can only access online if you subscribe to the books.
› What is available on pejtrend.com?
The site has all the content from the books as individual images in a searchable image library + 500 additional images, colors, mood boards, videos, music and more. The website is an extension of the books and will always be possible for subscribers to find and get new trend inspiration between book releases.
› What is the pej trend?
pej trend is a set of exclusive Scandinavian trend books + an online platform for subscribers that includes all lifestyle companies. pej-trend covers both design, lifestyle, fashion and interiors and is a suitable work tool for both development, design, purchasing, sales and marketing.
› Why is pej-trend relevant?
pej trend is a commercial Scandinavian trend forecasting service that removes all the clutter and noise, making creative decisions easier to choose and work with and increasing your chances of success.
Get access to curated trends, colors, images and stories for the new season before everyone else with a toolbox subscription (select subscription in the box above).
