pej colour AW 25/26
New Color Chart: pej colour AW 25/26
Discover PEJ Group's selected Key Colour 2025 in this exclusive color book.
The Autumn/Winter 2025-2026 season highlights four distinct consumer types.
What’s Inside pej colour AW 25/26:
- Introduction to the new season
- Seasonal trend stories with in-depth descriptions
- Four trend themes with corresponding color matrices
- Color evolution spanning three AW seasons
- Insights into color significance for fashion and interiors
- Color mix-and-match inspiration
- Color samples on cotton yarn for hands-on reference
- Extensive inspiration for color combinations, paired with mood images
- Colors on surfaces for practical application
- Pantone® TCX & TPG color translations for the cotton system
- Pantone® C and CMYK color translations for graphic applications
- Color styling ideas supported by inspirational imagery
About pej colour
For over 45 years, pej gruppen has published the commercial color chart pej colour, trusted by more than 1,500 European companies in the lifestyle industries.
The color chart is a versatile tool, ideal for anyone seeking precise, inspiring guidance for color selection and combinations. It is widely used across industries, including:
- Women’s, men’s, and children’s fashion
- Sportswear and lingerie
- Home textiles and interior design
- Paint, gift items, packaging, and graphics
Exclusive Online Access
How to access the trend portal pejtrend.com:
- Order membership via the options provided.
- Color members receive the same content as the physical books, plus additional benefits (see below).
- For even more trend insights, consider a membership with pej toolbox instead.
Benefits of a pej colour Subscription:
- Two physical color books annually: AW and SS editions (save DKK 1,100 compared to purchasing individually).
- 30% discount on tickets to Future Trends conferences (pej gruppen's semi-annual, full-day trend events – max. 5 tickets).
- 50% discount on tickets to Mini Trend Conferences (compact versions of the larger events – max. 5 tickets).
- Free access to pejtrend.com, including ongoing new content.
- Access to three previous seasons of pej colour online, in addition to the current one.
Bridging Physical and Digital Trends
The past decade has seen remarkable progress in digitizing trends, yet the tactile experience of physical trend books remains invaluable. While the trend industry has evolved significantly since the 80s and 90s, its core mission endures: simplifying decision-making for advertising, product development, and communication in the lifestyle industry.
pej gruppen’s ultimate goal is to seamlessly integrate tactile trend books with digital content, ensuring each medium—whether physical or online—reaches its full potential.
Subscribers to pej colour and pej toolbox enjoy access to an extensive online trend universe, alongside the physical trend books.
Please note: Online access is available exclusively with a subscription to the trend books.
Why Choose pej trend?
pej trend is a Scandinavian trend forecasting service that distills trends into actionable insights, free from unnecessary noise. It simplifies creative decisions, enhancing the likelihood of success in:
- Advertising
- Product development
- Communication
Gain early access to curated trends, colors, images, and stories for the upcoming season with a pej colour subscription.