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pej colour AW 24/25

In stock

pej colour AW 24/25 - INTENTION

Importance of color for all lifestyle industries, including especially for fashion and interiors

Become a pej color member and get all the benefits!


Based on the need for control of the internal conditions and the drive that arises when the goal and direction are clear, the season narrative for AW 24/25 is based on the word INTENTION – a word referring to both control, goal and direction. And that one's actions are aligned with personal attitudes.

A life without purpose and direction seems empty to most people. With reflection on the changes that the first half of the 2020s has offered, there is a renewed interest in having control over one's own life, being aware of personal values and attitudes – and letting actions follow these. Part of this narrative is based on intention – and thus, the will and ability to act.

The intention is a powerful driver: It is the purpose or intention of one's actions and it sets the direction or course of one's life. There are several definitions of intention, but in its essence, it is about being aware of personal goals and how to reach them as well as having the ability to plan the journey. It is also about optimising the experience of meaning, purpose and coherence in life.


pej colour AW 24/25 contains:

  • An introduction to the season
  • Four trend themes
  • Colour matrix
  • Colour development over three seasons
  • Removable colour strips
  • Color importance within fashion and interior
  • Colours on surfaces
  • Colour mix & match
  • The colour samples are dyed on cotton yarn
  • Colour translations of all colors to Pantone® TCX, Pantone® C and Pantone CMYK
  • Lots of inspiration for combining colors with inspiring pictures
  • Color styling with inspiring pictures


Order a pej colour-membership and get all the benefits!

Select start of season: Physical release: Period of membership: Contains in total:
Colour AW 24/25 May 01.05.23 - 30.04.24 2 x Colour  AW 24/25 & SS 25
+ 1 online user
Colour SS 2024 November 01.11.22 - 30.10.23 2 x Colour AW 24/25 & SS 24
+ 1 online user


We are very happy that we can now invite you into our new digital universe -

With more than 45 years in trend forecasting and publishing trend books, the digital universe was the most natural for us, providing free access for all color members


›How do you access

Subscribers to the trend books' pej color 'and' pej toolbox´ right now have automatic access to our online trend universe (this will later become a paid solution) and thus the extra digital trend inspiration that is delivered online. The trend books and the website are sold as a 'combo set', ie. you can only access online if you subscribe to the books.


›What is available on

The site has all the content from the books as individual images in a searchable image library + 500 extra images, colors, moodboards, videos, music and much more. The website is an extension of the books and will always be possible for subscribers to find and get new trend inspiration between the book releases.


›What is pej trend?

pej trend is a set of exclusive Scandinavian trend books + an online platform for subscribers that includes all lifestyle companies. pej-trend covers design, lifestyle, fashion and interior design and is a suitable work tool for development, design, purchasing, sales and marketing.


›Why is the pej trend relevant?

pej trend is a commercial Scandinavian trend forecasting service that removes all clutter and noise, and makes creative decisions easier to choose and work with and increases your chances of success.


Get access to curated trends, colors, photos and stories for the new season before everyone else with a color membership (select subscription in the box above)