Pantone View Colour Planner SS 24 - Visionary
‘The visionary starts with a clean sheet of paper, and re-imagines the world.'
Pantones View Color Planner No. 50 has just arrived. Today, the world may seem out of balance, but as we try to look forward to spring and summer 2024, we see a season that is filled with hope and, not least, the desire to make decisions for the entire planet.
The palette in the Pantones View Color Planner reflects this shift, which has now gone from dark to light, via a world of colors.
We start with colors that make us feel confident, shades we know and trust: solid blues that comfort. Then we move towards a feeling of resurrection, an inviting palette of red and pink shades that warm and are filled with a calm energy. Next, we experience a wave of self-confidence with a range of bright, spontaneous colors imbued with youth and new, free artistry and ad hoc experimentation.
We escape the chaotic of warm and tempting midtones and pastels that permeate us with a sense of mental and physical well-being. These palettes are designed to calm us down, be down to earth and clear our minds before we embark on our new course towards a visionary future.
The future we see is a vision of happiness and quiet hope expressed in a new understanding of warm shades of gray, thin pink and other worldly shades rooted in the alchemy of gold. We connect the physical with the etheric, the imagination into dreams, both digital and earthly. There is a sense of escapism here, a desire to step lightly and leave a gentle color imprint that is easy to live with and survives the season.
Visions can begin as hidden ideas, but whatever your visions are or how they arrive, we invite you to celebrate everything visionary and where we envision a future full of hope and new opportunities.
The Pantone View Color Planner is published twice a year, in January and July.