Pantone View Colour Planner 54 - Mind SS 26

NEW! Pantone View Colour Planner 54 - DAVID SHAH

Our brains are the most complex and sophisticated entities in the known universe. Just like a sponge changes shape when it absorbs liquid, our brains change and grow throughout our lives by absorbing and discarding knowledge. Every day, our brains adapt to a new landscape of wisdom, and this learning process changes our form minute by minute. As we step through the doors that AI and generative design have opened for us, we enter a realm of limitless digital learning. Many of us have reached a point where our brains are so filled with knowledge that we must now develop the skill to empty our minds and give our bodies space to feel nothing. We must learn to reconnect with ourselves instead of randomly connecting with everything, everywhere, all at once. Although the mind and brain are often considered interchangeable, they are not.

The mind generates energy through thinking, feeling, and choosing. The physical brain reacts. It is up to us as individuals to control this (sometimes conflicting) process and bring it to understanding. The way we do this makes us human and unique. In a world filled with challenges from diverse viewpoints, it is important to draw on universally humane qualities and understand that, although we have different belief systems, we are all trying to understand the world around us and make sense of our unique experience in it. We are the world we perceive.

Speaking of perception, welcome to our new mind-oriented, brainstorming colour palettes for Spring/Summer 2026. We hope you find them thought-provoking and fascinating. Remember, colour is a brain stimulant, affecting our perception and stimulating our nervous system.

• KEY COLOURS

Pantone View Colour Planner introduces each palette with four key colours. Our overall feeling of our colour card incorporates both the emotional right and the analytical left brain. We have a balanced and sensible range of colours, working alongside vibrant, stimulating, and inquisitive shades. At the same time, there is a sense of lingering nostalgia in some colour families, contrasted by hues that want to explore the future. These combined factors give us a completely new way of putting colours together. (All colours in elongated Pantone Strips at the back of the trend book – ready to use for product development)

• KEY COLOURS + SUPPLEMENTARY COLOURS

Here, we add two to four supplementary colours to the key colours shown at the beginning of the chapter. These supplementary colours allow you to develop, transform, and individualize the core. We present these supplementary colours as additions to the colour bar on thought-provoking inspiration pages. Sometimes, different supplementary colours can lead us in entirely different inspiring directions. However, we never use more than four supplementary colours per palette.

• HARMONY

We enhance our palette with harmony pages, where the key colours are presented in various combinations, transformed not only by the supplementary shades but also by occasional colours chosen from other parts of the general colour card. Creating colour blends and harmonies is one of the great strengths of Pantone View Colour Planner.

• PRODUCT PAGES

Here, we show you how product lines can now be coloured using the different palettes to create a difference while still functioning as a cohesive whole.

• POSTER AND USB STICK

To complete our product, we offer a USB stick and a poster. The USB stick contains a complete catalog of every visual image used throughout the book and cataloged by chapter and application.

• THE FILM

On our USB stick, you will find a five-minute film specially commissioned for each book, telling our stories in an inspiring, emotional way with appropriate music. These films have become a much-loved success in themselves.

Pantone View Colour Planner is published twice a year, in January and June.