Pantone SkinTone Guide

A specialized color guide featuring a collection of 138 different skin tones.

The Pantone SkinTone Guide was created by systematically measuring thousands of actual skin tones across the full spectrum of human skin types. The guide is specially designed to be the most accurate representation of skin colors and serves as a detailed visual reference for human skin tones in all markets where skin colors are relevant—such as the beauty and fashion industries.

Features

• Large color swatch with a central hole for easy color evaluation and matching
• Each SkinTone number consists of a four-digit alphanumeric code. The first two characters indicate the skin’s hue or undertone, while the last two represent the tone or lightness/darkness of the skin.
• Colors can be used digitally via Pantone Connect, making it easy to integrate them into digital design projects.

Colors

• 138 colors numbered from 1Y01 SP to 4R15 SP
• Each color is identified by a unique Pantone number representing both tone and undertone
• Colors are developed to provide the best color match under D65 (Daylight 6500K) lighting, which is the standard for natural daylight in design work.

Applications

• Beauty
• Fashion
• Product Design
• Photography
• Print/Packaging/Graphic Design
• Medical

Development & Purpose
Pantone developed the SkinTone Guide by analyzing and measuring thousands of skin tones from diverse ethnicities and cultures worldwide. This makes the guide one of the most comprehensive visual references for human skin tones. The goal is to ensure inclusivity and accuracy in industries where skin color is essential—such as beauty, fashion, medical, and product development.

Impact on Diversity and Inclusion
The Pantone SkinTone Guide has been a significant step toward more inclusive design. It helps companies recognize and represent diversity in products, marketing, and advertising. This makes it easier to design products that are more accessible and relevant to people of all skin tones.

This guide has helped highlight the importance of considering diversity in product development and marketing.

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