pej first colour AW 23/24
pej first colour AW 23/24 - NEW IN
First colour is the lifestyle industry’s charts earliest colour chart and is published 24 months before the current season.
How is it possible?
As the first in the world, pej gruppen has worked out which colours end up as commercial and sure fashion colours - two years before consumers are able to see the colours. The starting point for the new trend product has been intensive statistical analysis of 30 years of colour trends in the fashion and interior industries. The research project has been based on specific commercial colour data from more than 60 seasons. Colours are included in the statistical data, colours that have been recommended by designers and trend agencies and colours that have ended up as successes for consumers. The large statistical data has been worked on for the specific purpose of finding patterns and coherence in colour development over time. The conclusions provide a highly improved and more accurate colour forecast in the future and form the foundation for the six-monthly release of the first colour colour chart.
The Scandinavian color folder contains:
- 8 colour directions
- Visual mood board for each direction
- Tools so that you can create your own colour card
- 50-60 Pantone Stripes (TCX) in total
First color is published by the pej gruppen and is targeted towards everyone who needs indications of the season's trend colours at a very early date. The color card is published in a limited edition.