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pej trend is the name of the trend service provided by pej gruppen.

We develop and publish Scandinavian trend books and our trend collection encompasses a wide range of trend products aimed at brands working in the lifestyle industry.

Based on experience from more than 80 seasons, our trend books and colour cards are the most widely used trend publications in Europe.


Released 24 months ahead of the season, pej first colour is the earliest colour card in the world and the right choice for first movers in the lifestyle industry. pej first colour contains trend stories, colour directions, a colour matrix, and Pantone® TCX references – pej first colour is the perfect choice if you want to get a head start on your design strategy.


pej toolbox is our largest trend publication and includes the full seasonal overview. pej toolbox is released 16 months ahead of the season and contains a consumer forecast, trend stories, theme descriptions in Danish and English, colour directions and combinations, inspirational images, material samples and Pantone® cotton TCX chips. Whether you work with fashion, accessories, interiors, or furniture, this is the trend book and toolbox for you.


One of our bestselling trend books is pej colour which is released 15 months prior to the season. Use pej colour to choose the right colours for your upcoming collections as the trend book includes trend stories, colour directions, a colour matrix, Pantone® TCX, Pantone® C and Pantone® CMYK references as well as inspiration for seasonal colour combinations.


Additionally, we have three trend products specifically developed and curated for brands working in the following three categories: kids, food, and greenery. pej kids is aimed at brands working with design for children and families with children, pej foodbox targets brands working in the food industry, and pej greenery has been developed for brands working with plants and flowers.


We are excited to welcome a digital expansion to our pej trend universe with the addition of our online universe, which is available to pej trend members. Expand your trend experience and use as a digital workspace.


Our popular trend books can be purchased through a membership. The benefits of becoming a member include automatically receiving your trend book as soon as it is released, and secondly, you save money.

If you have any questions regarding your pej trend book, or are considering becoming a pej trend member, please feel free to contact us at: [email protected]