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pej first colour

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pej first colour is the earliest colour card in the world! Do you work in the fashion or interior business, and are you in need of early trend colours to jumpstart your design process? Then pej first colour is the colour tool for you!

pej first colour is released biannually in February and August – 24 months ahead of the season.


A unique trend product, pej first colour is the only trend product within the lifestyle industries predicting the colours of the season ahead at such an early stage. pej first colour is published as a very limited edition and therefore, we recommend pre-ordering to secure your copy as it is a very popular trend book that sells out quickly.


pej first colour is divided into 8 colour themes, each comprising 6-7 colours, giving you a total of 50-60 colours to kickstart your design process. Based on thorough research into societal developments as well as analyses of colour data from more than 80 seasons in the trend forecasting business, pej first colour is a colour trend collection curated by the pej trend team. The pej trend team focus on finding the patterns and contexts that enable them to predict the expected key colours of the future - colours that consumers will demand 24 months in the future. pej first colour is a particularly valuable tool for brands working with fabrics, prints and leather goods as it extends your design and product development process.


pej first colour is designed as a binder allowing you to take out the individual colour sheets to work creatively throughout your design development process - either mix and match colours across the themes or focus on the colour theme that best matches your target group.


As pej first colour is released as a very limited edition it gives you the opportunity of planning your design strategy and creating unique products before anyone else.


Become a pej first colour member to automatically receive two trend books annually and save money!